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UC News Media Information

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About

UC News has been published by Blue and Green Ltd since 2010 and, as such, was the first business and technology magazine for the age of collaboration.

Delivering real prospects in Unified Communication

Summary

Audience

► Nearly 2,000 new end-user prospects every month
► Over 7,000 prospective enterprise, organisational and SME UC buyers
► Comprehensive coverage of the AV / IT / Telco channels

Deliverables

► Real-time news updates and resources – ucnews.eu
► Interactive monthly newsletter with embedded videos and product profiles
► ‘How-To’ features and problem-solving
► Real-time social media coverage

Benefits

► Flexible sponsorship packages for brand building and response
► Cost-effective and highly targeted
► Truly unique marketing proposition in the UC arena

 

UC News

 

 

Unified Communications: a growing market

The Unified Communications (UC) market has a current market value of $21.1 billion (PWC) and 11% CAGR. UC is the collective name for a group of technologies which can be integrated into solutions that both transform current business applications and facilitate new business activities.

At the heart of UC is the need to maintain instant contact with customers, suppliers and colleagues, irrespective of the communications technology that these groups have available or where they are located.

As organisations devise and deploy their UC strategies, suppliers of fixed and mobile communications technologies, cloud services, network infrastructure and software applications will enjoy high growth and profitability.

UC News: the route to market

UC News is the primary communications channel for manufacturers, solutions developers, distributors, service providers, systems integrators and value-added resellers in the following categories:

► Call control and multimodal communications
► Presence
► Instant messaging
► Unified messaging
► Speech and VoIP
► Audio conferencing and VoIP
► Video conferencing and telepresence
► Collaboration tools
► Business process integration (BPI)
► Customer Relationship Management

UC News – the right media mix

UC News’ interactive newsletter

UC News can be enjoyed with any standard web browser on a PC, laptop, tablet or smartphone, giving access to embedded video sequences, animations and other resources. The monthly UC News outbound HTML newsletter features reports and case studies of new UC applications, technology updates and opinion pieces from the industries’ leading commentators.

UC News’ video channel

UC News’ interactive newsletter supports embedded video content. Simply click what might previously been a still picture to start a video interview, a product demonstration or a report from a trade fair. In addition, UC News provides access to its archive of video content through its YouTube video channel.

UC News’ audience development

UC News is designed to attract new players and prospects into the UC News community. In addition to the constant stream of new prospects attracted by UC News’ high Google rankings, UC News runs a proactive external marketing and social media programme into niche markets for Unified Communications.

A rolling outbound programme targets new prospects each month in vertical markets including:

► Healthcare
► Higher education
► Financial services and accountancy
► Legal and law enforcement
► Manufacturing
► Retail
► Science and technology
► Oil and gas
► Creative and advertising
► Defence
► Leisure and hospitality
► Transport and logistics

C-level management and individuals responsible for IT, telecommunications and networks are targeted with trial subscriptions. Editorial content is themed to appeal to each target group in turn.

UC News audience statistics

Projected monthly averages:

Value-added resellers / systems integrators   4070
Existing users of UC technologies                    7610
Prospective users of UC technologies             1920

Total: 13600

How to get the UC News advantage

To build and maintain a presence in the UC market for your business the UC News web site and monthly HTML newsletter is a great value option.

Interactive newsletter advertising

Newsletter / website banners

Web banner in the monthly interactive newsletter
Web banner on the UC News web site home page

Price per insertion (Ex VAT)

One off

Leader board                           728 x 90 pixels                        Not available
Half page                                 300 x 600 pixels         £650 plus VAT per insertion
Large Skyscraper                     160 x 600 pixels         £450 plus VAT per insertion
Small Skyscraper                     120 x 600 pixels         £350 plus VAT per insertion
Square                                    300 x 250 pixels         £400 plus VAT per insertion
Standard banner                       468 x 60 pixels          £350 plus VAT per insertion
Half Banner                               234 x 60 pixels          £300 plus VAT per insertion

3 – 6 insertions

Leader board                           728 x 90 pixels                        Not available
Half page                                 300 x 600 pixels         £600 plus VAT per insertion
Large Skyscraper                     160 x 600 pixels        £400 plus VAT per insertion
Small Skyscraper                      120 x 600 pixels       £300 plus VAT per insertion
Square                                     300 x 250 pixels         £350 plus VAT per insertion
Standard banner                       468 x 60 pixels          £300 plus VAT per insertion
Half Banner                               234 x 60 pixels         £250 plus VAT per insertion

6 – 12 insertions

Leader board                           728 x 90 pixels                        Not available
Half page                                 300 x 600 pixels         £500 plus VAT per insertion
Large Skyscraper                     160 x 600 pixels         £350 plus VAT per insertion
Small Skyscraper                     120 x 600 pixels         £250 plus VAT per insertion
Square                                     300 x 250 pixels         £300 plus VAT per insertion
Standard banner                      468 x 60 pixels            £250 plus VAT per insertion
Half Banner                              234 x 60 pixels           £200 plus VAT per insertion

Production specifications

Dimensions: File size

60 KB or smaller

Animation length and speed

Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds

Animated GIF ads must be slower than 5 FPS
File formats: GIF / animated GIF / JPEG
Audio: user activated (set default to off)

UC News is published by:

Blue and Green Ltd
PO Box 356
Deal
Kent
CT14 6WH

T: 0845 3700470
E: info@ucnews.eu
W: www.ucnews.eu

© Blue and Green Ltd 2018

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