LifeSize reduces travel at Virgin Mobile India

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Building a new business in the Indian market is a significant undertaking, even for one of the world’s most recognised and respected brands. For Virgin Mobile India, creating the nation’s first youth-focused mobile service required an ability to scale both geographically and operationally. Given this need, Virgin Mobile India standardised on HD video conferencing solutions from LifeSize Communicationsenabling the company to reduce travel by 20 percent since implementation.

“I never expected video communications to be so mission critical,” said Sanjay Singh, general manager – operations for Virgin Mobile India. “We’ve cut air travel, yet productivity and collaboration have increased because everyone – from product management to marketing and IT – is meeting face to face everyday. Measured by travel savings alone, we realised our ROI in just six months.”

 Founded in early 2008 as a joint venture between Tata Teleservices and Richard Branson’s Virgin Group, Virgin Mobile India was Virgin’s largest investment to date in India, making it critical for the new company to scale quickly and become a viable service provider in the Indian market. However, in the year before the official launch of Virgin Mobile India, frequent travel between the company’s primary operations in Mumbai and New Delhi had become time intensive and financially restrictive. Implementing an alternative to travel became an urgent need, leading Virgin Mobile India to LifeSize.

For video conferencing to be successful for Virgin Mobile India, the systems needed to deliver superb audio/video quality, integrate easily with Virgin’s existing unified communications (UC) tools, and operate at low bandwidths considering that some of Virgin Mobile India’s locations can achieve a maximum upload speed of 512 kilobits per second. Following an evaluation process, Virgin Mobile India selected LifeSize for the company’s corporate offices in Mumbai and New Delhi. The system’s built-in HD multipoint control unit (MCU) allows users to establish video calls with up to six other sites, allowing teams in multiple locations to easily collaborate in real time. Virgin Mobile India plans to expand its LifeSize network as the company adds 10 new regional offices over the next two years. 

A case study detailing Virgin Mobile India’s experience with LifeSize high definition video conferencing systems is available for download at:

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