Mobile video communication: the end-user experience

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ISE 2012 will witness the start of the mobile revolution in video communications, with solutions on view from most of the major manufacturers. UC News has partnered with ISE 2012 to present end-user insights into the introduction of mobile video into some leading European enterprises.

 “The ability to leverage our current video conferencing assets, and extend high-quality multi-point video capabilities to those outside the corporate office in a secure way, has been game-changing.” So says Ismayeel Syed, technical architect for Aviva, one of the world’s largest insurance companies with 36,000 employees serving more than 44 million customers worldwide, as he embarks on a programme that will see mobile workers enjoy the same video communication privileges as their office-based colleagues.


Mobile is the next step for video communications, which the last ten years have seen migrate from the conference room to the desktop, and now to handheld devices including tablets and smartphones. In the emerging model for video communication, end-users want to use their own iOS, Android or Windows Phone devices to make and receive video calls or to collaborate with colleagues. Manufacturers active in the UC space are in a race to port their room-based and desktop technologies to the commonly used mobile operating systems.


The prize for the winners is considerable. According to Frost & Sullivan, shipments of tablets into the enterprise market are expected to reach more than 49 million in 2015 and support for video collaboration on these devices has become a key customer requirement. While IT budgets remain flat or increase only marginally, at present, statistics from Nemertes Research show more than 43 percent of organisations report a double-digit increase in mobility budgets.

“Mobility is a key consideration for any unified communications strategy, and the demand for mobile video is rapidly growing as well,” said Irwin Lazar, vice president and service director at Nemertes. “IT buyers continually cite interoperability as their primary challenge in delivering an integrated voice, video, and content solution.”

The combination of enabling technologies, changes in working practices and the drive towards greater productivity has created a perfect storm for mobile video. The solutions are starting to appear, but with a technology so new there is a limited body of knowledge about how to implement mobile video communication as part of a UC strategy.

ISE 2012 could not be better timed to fill this knowledge gap. UC News has been invited by the organisers of ISE to create a forum in which end-user organisations, from both the private and public sector, that have already started out on their mobile video communication initiatives will share their experiences. Organisations including the international energy-efficiency specialists Centrotec Sustainable AG, Kadaster, the Dutch Land Registry Office, and a leading international consultancy firm will describe their mobile VC strategies, the rationale behind solution choice and the issues surrounding implementation.

Session details

Title: Mobile video communication: the end-user experience
Date / time: 14.00 31st January 2012
Location: IMCCA Theatre, Hall 12 (12E73)

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